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A recent article from Reuters cites the Energy Department as saying:
"The average U.S. household will spend about $700 more for gasoline in 2011 than it spent last year, bringing total motor fuel expenses up 28 percent to $3,235, based on an annual pump price of $3.61 a gallon"
With many still feeling the effects from the recession there isn't a lot of extra money to pay a higher price for gas. The last time gas prices were this high was in 2008. At that time New York experienced a shortage of bicycles as people turned to alternative means of transportation as a way of dealing with higher gas prices. As the current price of gas rises with no sign of stopping, people are turning again to their bicycles making bicycle safety and reliability more important than ever before.
Our beloved Duro developed the reflective TruShine technology for bicycle tire sidewalls as a way to enhance bicycle safety and visibility. According to a recent review in Urban Velo Magazine, the sidewalls "shine like daylight in a car's headlights." The quality and reliability of TruShine was recognized in 2009 with a Eurobike award which is given for innovative design and above average quality. Out of the 400 nominees, Duro was one of 77 winners and the only tire to receive the award
A recent article in Urban Velo Magazine talks about the quality of the Duro Sevilla tire with TruShine reflective sidewalls. The author describes how even after six months the TruShine reflective pattern hadn't faded, cracked or flaked. Duro has made a considerable effort to produce a bicycle tire that is not only long lasting but one that helps protect the safety of the rider.
Sometimes it's easy to overlook the importance of bicycle safety. Cyclists cannot afford to assume, or take for granted, that motorists can see them which is why the high quality of Duro's tires, along with TruShine is so important.